SEO (Search engine optimization) is the essential thing to get traffic from search engines, and it usually divides into two parts, which is known as Off-page and On-page.
Off-page SEO refers all the things you do outside your website / blog. Such as social media sharing, link building, social bookmarking, etc. Off-page SEO is crucial for website and bloggers who wants to rank high in Google.
On-page SEO is a practice which is used to optimize web pages or blog post to get high rankings and traffic from Google. It refers to all the things we do our site content and HTML source internally.
Top 7 on-page SEO techniques for bloggers and websites owners
In this blog post, I will provide some essential on-page SEO techniques for bloggers and websites owner, which is will help you increase your blog and website visibility in search engines such as Google, Yahoo, Bing, etc. So in this article you will learn how to do On-page SEO for blogs and for websites. If you will follow those tips, you will be able to rank your blog post higher in Google.
Optimize Your Blog Post Titles for SEO
Titles are a significant factor of Search Engine Optimization for your blog, and it is the first thing which search engines will pull into their search results. So, It is essential to make your post titles meaningful and exciting and use your main keyword in the title. A perfect title not only attracts the visitors but search engines also, so you need to be careful in creating a title for your post. Take your time while creating the blog title, because it will strongly impact your SEO ranking.
Optimize Your blog / website Permalinks
Your URL structure is an essential factor in on-page SEO. You need to make your post URLs search engine friendly. Use your target keywords in post URL instead of using the symbols, brackets, comma, and other special characters. If you want to separate words, use only "-" and try to make a perfect URL. For example, you are writing an article about ”SEO for bloggers” your article URL’s structure should be as below.
USE This: www.YourDomain.com/SEO-for-Bloggers/
Instead of using this: www.YourDomain.com/?page_id=45/
You need to include your keywords in the URL. In my case, my keyword is "SEO for Bloggers", so I will use that keyword in my URL.
Optimize Your Images for Search Engine
Using Images in your Blog will make your blog look beautiful, but this is not the only reason to use images in blog post. Using images will help you in increasing website traffic. Now it depends upon you, how you fully optimize your images properly. Below I have mentioned some tips to make your images search engine friendly.
Name and Title, Try to use your main keyword in the image name and separate the words by "-".
For example, you are writing a post about “Blogs On page SEO” your image title should have such as “blogs-onpage-seo” instead of using the default image name.
Use ALT Tag; this tag tells about your images to search engines, so you should use ALT tags with your post images.
Compress Your Images, don’t use the large file images in your posts because it increases the site loading time which is harmful to the blog SEO. Use only compressed and smaller file size images in your blog which will make your blog load faster. You can easily compress your images with OptimiZilla or Toolur which I use for my blogs and websites.
Use Heading Tags in Your blog / website
Correct use of heading tags is a significant factor for Blogs SEO. While writing an article for your blog try to divide it into parts and use headings to organize your content correctly. You can do it by the Using h1, h2, and h3 HTML tags. An H1 tag is used only for the post title, and The H2 tag is for the Title inside the post, The H3 tag is to organize the content of H2 in the post body. I don't recommend using H3 tag too much in blog posts.
In it necessary to include your main keywords in all / most of your blog titles. For Google and other search engines, the H1 is the most important title of your post. So if you want to SEO your blog post, you have to optimize your H1 headings in all your blog.
Make great Meta Description for SEO
Metadata description is a short description for your blog post, which usually appears in the search engine results. The SEO metadata description will help your visitor to get a quick idea about your post, and understand what your page is about. You should create a perfect Meta Description for your posts and try to use the main keywords in it. The length of the meta description should be up to 150 characters. The right Meta description can increase CTR and will get you more traffic from search engines.
Keywords Density Optimization for SEO
Using your targeted keywords in posts is very important for you blog post SEO. But you need to stay safe from keyword stuffing because using your keyword, again and again, will damage your SEO result. That is because Google is very strict to keyword stuffing and they usually penalize keyword stuffing sites. So, keep your target keyword only up to 2-3% in your content.
Including the internal links in your content is another recommended factor in on-page SEO. Google not only have an eye on your external links but it gives a lot of importance to your blog and website internal links. A right using of internal links will improve your search engine rankings, and help you get more traffic to your blog. On the other hand, internal links will help your visitors to spend more time on your blog, which is also great for your statistic.
The right use of internal links will help your visitors to find more content inside your blog. If you link to relevant articles, they will probably click on those, which will reduce your bounce rate. So when writing your blog post, think about other relevant content you can link to.
In this blog post, we learned all the main steps to improve your on-page SEO on your blog post, and website. After using all the factors mentioned above, you will be able to see a significant change in the flow of your traffic. Remender, all those factors won't make your blog first page tomorrow, but they will be crucial for the long-term. I hope this post about on-page SEO for blog posts, helped you. Feel free to comment if you have any question, and of course, don't forget to share this article with other blogs and websites owners.